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St. Moritz is a cocktail of profound natural experiences and urban elegance. The latter includes a unique concentration of fashion boutiques. Via Serlas is to St. Moritz as the Bahnhofstrasse is to Zurich. Or Rodeo Drive to Los Angeles. Merely on a smaller, more intimate scale.

Via Serlas shopping paradise.

The Hotel Schweizerhof is open all year round and enjoys a central location in the heart of St. Moritz, directly next to the Via Serlas. From Chanel and Gucci to Louis Vuitton. All the prestigious names on the international fashion scene are lined up together. The latest brands to be admitted to the Via Serlas Club vanish like butter on the tongue of every fashion freak: Roberto Cavalli and Ermenegildo Zegna.

The list of big names in the heart of the village are further complemented by Bernie’s, Escada, Prada and Jet Set. In addition to the many fashion stores, St. Moritz shoppers will also find sparkling gemstones, stylish designer furniture, fine wine and a superb choice of delicatessens.

And: small and select shops with unusual offers. An example? Hatecke offers fat-free designer Salsiz (air-dried sausage) and haute couture bacon from the region. Those seeking a choice assortment of teas, in-house coffee blends and exquisite caviar will strike gold at Glattfelder. And anyone with a sweet tooth – and who can afford to ignore the calories – should on no account miss the special chocolate-coated Engadin Nusstorte (nut cake) at Confiserie Hauser. And the best thing is: all the shops are close by the Hotel Schweizerhof.

More information:
www.stmoritz.ch/shopping

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